artemis global investment animation
services provided:
#storyboarding #illustration #storytelling #animation #motion-graphics #scripting #design
Using stunningly sophisticated animation, we helped our clients at Artemis visually represent complex ideas and data, within their strong brand style.
We created a mixed 2D and 3D explainer video for Artemis Fund Manager to be used across their website, sent out to IFAs (independent financial managers), and utilised as a tool in webinars to communicate directly with the target audience in a more engaging and digestible way.
We were asked to create an informational video on the risks and potential solutions of income drawdown, aimed at IFAs with an existing understanding of the financial industry. The secondary aim was to create a piece that would promote the merits of the new Global Fund from Artemis, but not in an overly pushy way. The animation was to fit within the strict brand guidelines of the Artemis brand appearance, and to appeal to the relatively conservative financial/investment markets.
Our team of talent lizards at salamandra.uk created a 90-second animation, using a well-blended mix of both 2D and 3D animation, that conveyed all the required information in an animated infographic style format.
The process involved a lot of research to sufficiently understand the concepts (we’re not financial advisers, after all, and know little about investment management) and the products for our copywriters to then create a succinct script that bore down into the story, and got the information across in a short period of time. After creating the storyboard, getting the voice-over recorder, and finishing up the bespoke illustrations and 3D rendering, the final animation could be created.
and what did the client think?
““The salamandra.uk lizards are a friendly and efficient team who successfully turned a complicated topic into an engaging and understandable story that was perfect for our target market. The good viewing and response rate we achieved only proves the quality of their work!””
