milwaukee compact power campaign
services provided
#campaign-creative #storyboarding #cgi #3d-modeling #animation #motion-graphics #post-production #localisation
We were asked to produce a series of 3D animated content for Milwaukee’s M12 Compact Power campaign.
We made 9 tools come to life, and required 13 language translations each in both landscape and portrait formats, producing a total of 234 videos for this one campaign alone that was distributed across Milwaukee EU’s social and online platforms.
the concept process
Each tool was storyboarded, to be similar in style. We wanted close ups of the tool and accessory featured with applicable stats that showcased that portion of the tool, keeping a revealing flow that finally showed the tool in action.
Being 30 second long, we needed to time how and when each portion is revealed to a similar pace to keep the campaign universal and recognisable. The final end board recaps of all the stats featured in the video next to the tool.
9 tools
13 language
translations
234 videos
