Festina Finance - Animated Explainer
for the UK Pensions Market
The Challenge
Copenhagen-based Festina Finance, a fintech company developing cutting-edge software systems for financial management and providing a modular platform for life, pensions and financial planning, was preparing for the prominent UK Pensions Conference in Manchester. Facing a crowded and highly competitive market, the team, with a tight deadline, wanted to elevate their exhibition presence beyond the standard PowerPoint loop. Their goal was to create an under 60-second 2D animated explainer that would clearly introduce who they are, what their technology does and why it matters - all while running seamlessly on their stand with or without sound. At stake was brand recognition and the ability to communicate Festina’s complex modular technology in a way that would grab attention and make a lasting impression.
“I was super impressed not only at the speed and quality of producing the animation but the fact that Salamandra totally nailed our brief with lightning speed - instantly grasping our business and delivering animations that were tailor-made that truly emphasised our strengths and USP"
— Dan McLaughlin, UK Country Head at Festina Finance
The Solution
Festina Finance partnered with Salamandra UK to bring their modular technology story to life through a visually compelling, professional animation. The Salamandra UK studio was tasked with building strong, distinctive visuals that could cut through the noise of a busy conference environment while reinforcing Festina’s credibility and innovative edge. To achieve this, we developed a “building-block” concept inspired by a Rubik’s cube, visually representing how Festina’s modular architecture allows clients to configure technology solutions to fit their unique needs. The animation balanced clarity, sophistication and brand alignment, ensuring the design reflected Festina’s values of flexibility, innovation and professionalism.
The Execution
Our team distilled Festina’s modular technology narrative into a concise, brand-forward 2D animation designed to capture attention instantly. The animation was optimised for both sound-on and sound-off environments, ensuring it performed effectively in a busy exhibition setting. Every design element - from the clean motion graphics to the modular metaphors - was created to convey technical financial and product information in an engaging, intuitive way. The result was a sleek, looping visual piece that embodied engineering precision with creative storytelling, ready for deployment not only at the event but across Festina’s wider marketing ecosystem.
The Results
The finished animation did exactly what it needed to do which was attracting attention, providing a clear narrative of Festina’s offering and reinforcing their professionalism and innovation within a crowded market. Because the animation was built for reuse, it continues to deliver value beyond the event, now serving as a versatile asset across sales presentations, the company’s website and social platforms. Festina Finance entered the event with confidence, equipped with a visual story that elevated their brand presence and made their innovation memorable. Early feedback from the team and audiences has been highly positive and the piece is expected to support continued awareness and lead generation across channels.
