Pegasystems’ Agentic AI Series
The Challenge
Pegasystems - the global leader in AI-powered decisioning and workflow automation - wanted to showcase their new Agentic AI capabilities in a way that broke through the buzzwords.
They didn’t want another jargon-heavy explainer. Instead, they envisioned a series of short, punchy animations that would bring the real-world impact of Agentic AI to life, showing how businesses can move from chaos to clarity through intelligent automation.
Each 30-second story needed to be entertaining, smart and unmistakably Pega, helping audiences instantly understand without a technical deep dive.
The challenge? Making complex enterprise AI concepts feel approachable, human and even a little bit fun.
The Solution
That’s where Salamandra UK stepped in.
We partnered with Pegasystems to create a trio of animated shorts, each one tackling a different workplace scenario where Agentic AI shines the brightest.
Call Centre Run Amok, where customer chaos meets its match
Enterprise-Grade Chaos, a playful nod to tangled systems begging for a smarter fix
Bots in a Box, when simple bots just don’t cut it anymore
Our goal was simple - to visualise the before-and-after transformation that Agentic AI enables.
We gave each short a distinctive tone, using character animation and lively robot personalities to show how order, insight and calm can emerge from the noise.
The end result? Three fast-paced, character-driven stories that embody Pega’s innovation and wit making AI feel relatable and not robotic.
What People Are Saying
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“Exceptional work, once again you guys! Thanks again for bringing this story to life, always a great pleasure working with you!“
- Carlos Perez, Global Creative Director at Pegasystems
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“Echo Carlos - your work is AMAZING, team! Big smiles & tons of excitement from our teams & stakeholders”
- Kait Strovink, Global Creative Director at Pegasystems
The Execution
From initial concepts to final delivery, collaboration with the Pegasystems team was key.
Our animators ensured every frame reflected Pega’s brand essence and campaign goals.
We focused on creating animations optimised for digital first performance - quick to load, easy to share and visually striking on any screen. Each short went through meticulous compositing and timing adjustments to achieve seamless transitions and strong visual rhythm.
Even with tight timelines, our integrated pipelines kept production running smoothly, ensuring the final outputs were polished, professional and campaign-ready.
The Results
The Agentic AI short series rolled out across Pega’s digital and social platforms, capturing attention with its energy, clarity and charm.
Audiences responded immediately - engaging with content that made AI feel accessible, humorous and distinctly Pega.
These animated shorts prove that storytelling can transform even the most complex technology into something audiences remember and enjoy.
With Agentic AI, Pegasystems is showing the world what’s next for automation.
With Salamandra UK, they made sure it looked (and sounded) incredible getting there.
