Making Care More Connected - Creating a 2D Explainer Animation for Hygge
The Challenge
Hygge, an old age care-tech company focused on supporting families and dependents through technology-led solutions, approached Salamandra UK to create a 60-second 2D explainer animation. Their goal was to communicate a sensitive and complex message clearly which was the real struggles faced by carers and dependents, from daily challenges to feelings of isolation and how Hygge’s flexible, affordable, tech-integrated care solution could make life easier and more connected. The animation needed to speak directly to families and dependents rather than professionals, striking an empathetic tone while showcasing the human impact and technological innovation at the heart of Hygge’s offering. At stake was the ability to build emotional trust with their audience, showing that technology can care as much as people do.
The Solution
Salamandra UK crafted a concise, emotive 2D animation designed to both inform and reassure. The creative approach centred on human storytelling, combining warm visuals with clear messaging to capture Hygge’s mission of making care simple, connected and accessible.
Our end-to-end animation process ensured a seamless blend of strategy, design and technical execution.
The Execution
Our animation team collaborated closely with Hygge’s stakeholders, including the founder, the architect and members of the care home industry, to ensure every frame aligned with their vision - balancing empathy, professionalism and clarity. We used a soft colour palette and calm motion language to convey comfort and reassurance, while transitions mirrored the ease and flexibility of Hygge’s service. The voiceover’s measured tone reinforced accessibility, speaking directly to families and dependents in an inclusive, conversational way.
This close collaboration ensured the final animation felt distinctly “Hygge” - a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being - as well as being modern, caring and human.
“Salamandra UK really understood what we were trying to achieve. They took a sensitive, complex message and turned it into something clear, human and emotionally engaging. The final animation captures exactly what Hygge stands for - making care more connected.”
— Max Bateson, Founder of Hygge
The Results
The completed 60-second explainer delivered a powerful communication tool for Hygge’s launch and outreach campaigns.
It effectively -
Conveyed the emotional reality of care and empathy without heaviness
Demonstrated how Hygge’s integrated technology enables remote monitoring and predictive support
Highlighted flexibility and affordability as key differentiators
Connected with B2C audiences through relatable visuals and storytelling
Got the project onto the next round of an accelerator program
Accelerated interest from a buyer for the first prototype to be built
The animation now serves as a cornerstone of Hygge’s digital marketing and presentations to engage families, investors and partners alike.
By combining clarity, compassion and craftsmanship, Salamandra UK helped Hygge show that innovation and empathy can coexist and that better care starts with better communication.
