OurPeople’s Explainer Animation

The Challenge

OurPeople, a leading employee communication and operations platform used by frontline teams across multiple industries, approached Salamandra UK with a clear challenge: their existing explainer video - originally created by our studio - no longer reflected the platform’s rapidly expanding functionality. As the product evolved, so did the importance of presenting its value with clarity and accuracy. An outdated explainer risked confusing new users, underselling powerful features and slowing customer onboarding. In a competitive digital landscape, ensuring the platform’s story was communicated correctly wasn’t just beneficial - it was essential to supporting continued growth. OurPeople needed a refreshed, modernised animation that aligned with their current user experience, showcased new capabilities and conveyed the platform’s impact in a simple, engaging way.

The Solution

Salamandra UK set out to update the explainer in a way that felt both familiar and significantly elevated. By building on the strength of the existing video, we reworked the story, pacing and visuals to reflect the platform’s new features and UI.

Our creative approach focused on:

• Clear, concise visual storytelling to highlight new workflows and tools

• A seamless integration of updated UI elements, ensuring every screen was accurate and on-brand

• Refined motion design and transitions for smoother, more engaging navigation

• A consistently warm, approachable tone that mirrored the brand’s personality

• The goal was simple: to create an explainer that made the platform’s value immediately obvious - even to users encountering it for the first time.

The Execution

Working closely with the OurPeople team, we streamlined the production process to deliver a polished update well ahead of schedule.

Key steps included:

• Reviewing the original animation and mapping out all required updates

• Incorporating new UI screens and restructuring the narrative flow

• Producing updated storyboards and motion tests to ensure alignment at every stage

• Refining colours, layouts, and pacing to match the current brand identity

• Rendering a clean, modern animation ready for use across sales, onboarding, and marketing channels

• The collaboration was smooth and efficient, built on clear communication and our strong existing relationship with the client - allowing us to turn around a high-quality update quickly and confidently.